eToro 2026 Product Roadmap

Competitive Analysis: eToro vs Coinbase vs Robinhood vs Revolut

Gap Analysis Summary

Total Features Analyzed: 100
Critical Gaps: 18
Important Gaps: 34
Nice-to-have: 25
Already Competitive: 23

Implementation Pipeline

Quick Wins (≤3 months): 22
Medium Projects (3-9 months): 38
Large Initiatives (9-18 months): 17

Top 10 Priorities (Q1-Q2 2026)

  1. Advanced Order Types (Limit, Stop-Loss, OCO)
  2. Real-time Level 2 Market Data
  3. Hardware Security Key Support (YubiKey)
  4. Multi-currency Debit Card
  5. DeFi Yield Farming Integration
  6. Options Trading (US Market)
  7. Enhanced Mobile Notifications
  8. Direct Bank Account Integration
  9. Advanced Screeners & Alerts
  10. Institutional Custody Services

Strategic Partnership Opportunities

Plaid: Banking integration
Chainalysis: Compliance & security
TradingView: Advanced charting
Mastercard: Payment infrastructure
BitGo: Institutional custody
Category Feature eToro Coinbase Robinhood Revolut Priority Partner Effort
Gaps by Category
Trading & Markets
17/20
Banking & Payments
14/20
Crypto & Web3
12/20
Security & Auth
8/20
Mobile & UX
5/10
Priority Distribution
🔴 Critical
18
🟡 Important
34
🟢 Nice-to-have
25
Implementation Effort
Quick Win
22
Medium
38
Large
17

🎯 B2C Quick Wins — Features That Slap

Consumer-facing features that impress users immediately and drive engagement

🚀 First Impression / Onboarding

Features that wow new users in first 60 seconds

📱 Daily Engagement

Features that bring users back every day

👥 Social & Community

Features leveraging eToro's social DNA

🧠 Smart Money Features

Making users feel like pros

✨ Delightful UX

Small touches that differentiate

2026 Aspirational Roadmap

Q1 2026 - Foundation & Quick Wins

  • Advanced Order Types (Limit, Stop-Loss, OCO)
  • Hardware Security Key Support
  • Enhanced Push Notifications
  • Basic Screeners & Alerts
  • Multi-factor Authentication App
  • Savings Account Integration
  • Real-time Price Alerts
  • Extended Trading Hours

Q2 2026 - Core Capabilities

  • Level 2 Market Data
  • Multi-currency Debit Card
  • Direct Bank Integration (Plaid)
  • DeFi Yield Farming
  • Options Trading (US)
  • Advanced Charting Tools
  • Futures Trading
  • Margin Trading Expansion

Q3 2026 - Differentiation

  • Institutional Custody Services
  • NFT Trading Platform
  • Cross-chain DeFi Bridge
  • Bill Pay & Direct Deposit
  • Advanced Portfolio Analytics
  • Commodity Trading Expansion
  • Social Trading 2.0
  • AI-powered Insights

Q4 2026 - Market Leadership

  • Full Banking License Integration
  • Comprehensive Insurance Products
  • B2B White-label Solutions
  • Global Payment Network
  • Decentralized Identity Integration
  • Quantum-resistant Security
  • Metaverse Trading Environments
  • Carbon Credit Trading